Study: More CEOs say good works boost recruiting - Minneapolis / St. Paul Business Journal:

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This marks a shift in corporats philanthropy since the Roundtable released its in which noted that corporate responsibility was beginnintg to evolve from community impact to bottom line The most recent report shows thatthe indeed, has taken Boston struggles to maintain its college gradsx as they move into the and the Round Table report underscores that philanthropy is a factore making some local companies more attractive to younger workers.
The Roundtable issuefd the report in collaboration with the University of Massachusettsx Boston Emerging Leaders A team from the Emerging Leadersa Program started working on the reportlast summer, interviewingh 20 Massachusetts companies abougt their corporate social responsibility activities -- predominantlt large companes and representing a cross-section of “Historically CEOs would engage in philanthroph because it was the righy thing to do. They wantedd to be good corporate citizens,” said J.D. Chesloff, deputy director of the MassachusettsBusiness Roundtable. “Noww there’s a good business case to incorporatinv it into theirbusiness plan.
There’s a botto m line impact to it, in addition to being good for all the otherecommunity reasons.” Based on the findinga from the 20 companies includede in the research, the report suggests five ways companiesa can build a culture of social responsibility: Create a clear link to the company’d mission and secure endorsement at the executivr level. • Engage employees at all levelasas decision-makers in relation to corporate social responsibilityu targets and activities. • Leverage skills to make positive contributions tothe community. Provide opportunities for employees to developnew skills.
“A lot of it is around a company being authentic about wanting to do somethinfg in the community and listening to what the employeesa are interested in doing and connecting it to the valuees ofthe company,” said Ellejn Remmer, CEO of The , a nonprofitg that promotes strategic philanthropyy and advises donors.