Tuesday, November 22, 2011

ACBJ to relaunch Portfolio.com - Minneapolis / St. Paul Business Journal:

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and American City Businessz Journals — the parenr company of the Minneapolis-St. Paul Business Journal — . Bizjournals will overseew the editorial and business sides of the The Portfolio.com editorial team and saled staff will be based in New Condé Nast Portfolio magazinee and its Web site Portfolio.com launched in April the magazine closed in April. The site provided insight intothe day’xs top business stories, with analysis from bloggers and Tim Bradbury, president of new media at and David Carey, group president at Nast, announced the move Wednesday. ACBJ and Condé Nast are unitsw of . In addition to newly createdx content, Portfolio.
com will share content with otherd Condé Nast sites such as , GolfDigest.com, and , as it did It also will be the home of the archives of contenf publishedby Portfolio’s print and digitall properties over the past 24 months. “Wwe are excited about continuing Portfolio.com and including the site in the bizjournalws network because we were impressedby Portfolio’as strong Web presence, its clean and crisp and its voice in the business-journalisnm marketplace,” Bradbury says. “We believe our readerz will benefit as therelaunched Portfolio.
com will have a strongedr focus on industry news and a greatee mission to offer information relevant to today’s businesz professionals.” On top of its existing Portfolio.com will leverage the collaborative skills and insights of the more than 600 ACBJ business journalists around the country, Bradbury says. The site will have acces s to local market intelligence and work collaboratively with ACBJ newsrooms across the presenting the most important local insights throug a national lens and making it unique amonfg nationalbusiness media, he says. “We knew that Portfolio.
comm was a highly valuable asset, with an establisheds digital brand, strong direct navigation by users, and a long tail of traffic from content published over the pasttwo years,” Carey “We saw ACBJ as a perfect match due to its grea t editorial resources in the business arena, and view this as a win for both Portfolio.com’se readers and the Portfolio.com grew to 2.8 million monthly unique visitorse and won industry praise with award such as the MIN:Best of Web Awardd 2008, MIN:Hottest Launch of the Year 2007, and Webbyu nominees in Best Business blog and Financiaol Services categories.
American City metropolitan business newspaperzs reach 4 million readers each weekwith in-depth coverage of their business Bizjournals is the online media division of the nation’s largest publisher of metropolitan business newspapers. It operated the Web sites for each ofthe company’s 40 prin business journals and operates a Web-only site with locapl business news and information for Los Bizjournals provides nearly 9 millio monthly online users dailh and weekly local business news and information. Nast includes 22 consumer Condé Nast Digital, the Fairchils Fashion Group, Parade, the Nast Media Group and the SharedServices Centers.

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