UnitedHealth subsidiary launches short-term plans - Pittsburgh Business Times:

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Indianapolis-based Golden Rule Insurance Co., part of Minnetonka-basef UnitedHealth, said Tuesday that it is introducinh its Short Term Medical Plus and Shortr Term Medical Value plans in 19 states Minnesota isn’t one of them, as state law prohibits for-profit In Alabama, Arkansas, Florida, Iowa, Illinois, Missouri, Mississippi, Nebraska, Oklahoma, Tennessee, Texas and Wisconsin, consumers can choose from one to 12 monthx of coverage with either of Goldenm Rule’s new short term plans.
In Arizona, Michigan, Ohio and one to six months of coverageis “Especially in today’s economy, there is a need for budget-conscious health plans for individuals and familiez who suddenly find themselves without healthu insurance through work or school,” Goldeh Rule CEO Richard A. Collins said in a news Golden Rule also offers short term healtjh plans in 15other states: Alaska, Colorado, Delaware, Georgia, Kansas, Kentucky, North Carolina, New Hampshire, New South Carolina, South Dakota, West Virginia and Wyoming.
Individual insurance plans are a growing marker for health insurance companies as the recession causes workers to lose their jobs, and companies to scale back on causing more people to seek the All three of Minnesota’s major insurers — Blue Cross and Blue Shielf of Minnesota, Medica, and HealthPartners — have been . One of Medica, even geared toward laid off workers.